On 23rd November 2017, Seaweed & Co. Founder and Managing Director, Dr Craig Rose, appeared on BBC World News, BBC Impact to discuss future foods, sustainability and seaweed’s important role in delivering a healthy and sustainable future.
BBC World News
BBC World News is the BBC’s international news and current affairs televisions channel. It broadcasts to 99 million people weekly, making it the BBC’s biggest television service. The channel is available in more than 440million homes, 3million hotel rooms, 165 cruise ships and 13 commercial airlines. Dr Craig Rose, was invited to talk on BBC World News about seaweed as a future food.
The Programme
The opportunity to take part in the feature followed Dr Rose’s talk at the London based trade show Food Matters Live in a seminar on innovative ingredients. With presenter Yalda Hakim, the feature explored the current uses and future potential of seaweed.
The feature showcased our Naturally Oak Smoked Organic Scottish Seaweed, which is ideal for superfood blends and nutritional powder mixes as well as food applications. These unique attributes make it a versatile and innovative ingredient. The sustainability of seaweed, the scalability, and the potential to meet key market challenges, such as salt replacement, mineral deficiencies, obesity and diabetes, makes it an ideal food and nutrition ingredient for now and into the future.
The programme discussed how seaweed is a popular food in Asia, however overtime it has been forgotten in the West. Craig also explained how seaweed is good for people, and good for the planet, with the aim to change the mindset of people and make seaweed accessible for people, and easy to use.
According to analytics, featuring on BBC World News led to our website traffic increasing by 132%!
Why Superfood Seaweed
Seaweed is the food of the future! It is an underutilised, highly scalable and sustainable resource, as it requires no land, fertiliser or freshwater to grow! Our seaweed is sourced from the pristine waters of the Scottish Outer Hebrides, with exclusive harvesting rights from the Crown Estate.
Our core seaweed, Ascophyllum nodosum like other seaweeds has a host of nutrients that could benefit your health.
For example, natural levels of iodine (allowing six EU approved health claims). Including seaweed in your diet could potentially lead to: reduction in fat absorption; blood sugar management; and metabolism. It is harvested using Patent Pending production technologies and has proven superior quality!
If you would like to watch the full interview, follow this link: https://www.seaweedandco.com/portal/bbc-world-news-seaweed-future-food/
To find out more about seaweed as the food of the future and its sustainability please get in touch today.