About US

From sea to store

Bringing you seaweed
in a way you’ll love

Our PureSea range of naturally innovative seaweed ingredients and finished products are easy and convenient to use, and ensure you can benefit from seaweed’s many qualities for food, health and nutrition.

PUreSea Goodness

Seaweed isn’t weird, its wonderful.
Nothing else has the incredible mix of health, nutrition, flavour and sustainability potential of seaweed.
This is why seaweed is THE food of the future, and why we want to help you understand it, use it and love it.
Watch the video below for more information of our PureSea ingredient benefits and Patent Pending production.

what we do

We know seaweed is new to many people, and they may be uncertain as to what to do with it, why it’s so good, and how to benefit.

We want to educate and advise manufacturers, brands and consumers on the benefits of seaweed.  And, we offer products that are easy to use, and show that seaweed isn’t weird, its wonderful!

That is why we work from sea to store, producing our PureSea Ingredient range for food and nutrition manufacturers and brands, and use it as the basis for our own Doctor Seaweed’s Weed & Wonderful range of seaweed products for consumers.


Seaweed Advice

We are here to help you understand everything you want to know about seaweed.

Seaweed Supply

We supply seaweed in a variety of formats that are easy, convenient and familiar to use.

Seaweed Accreditation

We accredit our seaweed, so you know its high quality, safe, traceable and sustainable.
Seaweed’s applications and benefits are new to many people, and so a little extra guidance is often helpful.  Whether you are a brand or manufacturer looking for support for your internal teams, or a seaweed intrigued consumer looking to understand what seaweed is, where it is from, how to use it, our seaweed products and expertise are here to help.
Seaweed & Co. delivers the quality, safety, world-class traceability, and functionality of seaweed, from sea to store.



(aka Dr Craig Rose)

As a marine biologist and wild-seaweed harvester, I am passionate about bringing all the wonderful benefits of seaweed into your everyday life, and in a way that you’ll love.

My vision is to see everyone able to enjoy and benefit from seaweed.

I have worked in seaweed research and commercially for many years. As well as being the Founder and Managing Director of Seaweed & Co., I am on the Management Group of the Scottish Seaweed Industry Association, an advisor to the British Phycolocial Society’s Applied Algae Group, and was a PhD supervisor at Newcastle University and a guest member of staff in the School of Marine Science.

I’m actively engaged with industry and the media on seaweed related topics, having talked at several international events, and worked with the BBC, Channel 4 and numerous newspapers and magazines, as well as online media.

Our Panel of Industry Leaders and Experts

Our panel of industry leaders and academics have key expertise in seaweed sustainability, aquaculture, quality assurance and nutrition.
The platform was established and is run by Doctor Seaweed himself, Dr Craig Rose, Seaweed & Co. Founder.

Philippa Wallis

Philippa Wallis is highly respected in her field of nutrition, working currently as Company Nutritionist for Mitchells and Butlers. Philippa has previously worked with Innocent Drinks and Sainsburys.

Within her current role, she defines and delivers the Company’s Nutrition Strategy. She  supports development chefs on the creation of healthier options for menus, and delivers commitments to the Government Food Responsibility Deal food pledges.

Philippa is a strong advocate of seaweed and the benefits for salt replacement and nutrition. Her strong expertise and experience of working withing large scale and mainstream food companies is invaluable in helping understand how to deliver seaweed in formats suitable for these markets.

Dr Matthew Wilcox

 Dr Matthew Wilcox is a researcher at Newcastle University’s Institute or Cell and Molecular Biosciences. He has worked extensively on multiple health benefits of seaweed and seaweed extracts, including addressing diabetes and obesity.

Dr Wilcox has published numerous scientific papers, and presented internationally on these research areas. Due to the innovative nature of his work, he has also appeared on television and in other media.

With several research students under his supervision, Dr Wilcox continues to lead his field.

Dr Wilcox is part of Seaweed & Co.’s expert panel, guiding our research direction and funding, and providing expert input on future product development.

Dr Stephen Craig

 Dr Craig runs an independent consultancy business. He has world renowned and extensive aquaculture knowledge, with specific expertise in recirculating aquaculture systems (RAS). These systems seek to ensure sustainability of marine resources, and Dr Craig has utilised algaes in the development of sustainable products for a variety of industries.

He is involved in a highly innovative seaweed aquaculture project. This is in addition to working with other marine organisms for over 15 years around the world, including Europe, the Middle East, and South and Central America.

Dr Craig has published several papers, and holds patents in relation to marine aquaculture.

Marlene Watson-Tara

Marlene Watson-Tara is a high profiled and dedicated Macrobiotic Health Counsellor and teacher with over 35 years’ experience of transforming lives. A graduate of T. Colin Campbell Centre for Nutrition Studies eCornell, New York and an expert in her field on plant based nutrition. An international author of the bestselling book Macrobiotics for all Seasons, regular columnist, and with clients ranging from the movies to members of royal families.

A long time vegan, lover of animals, nature and life and passionate about human ecology. Together with her husband Bill Tara, they have created The Human Ecology Project. Teaching to the masses the subject of ‘diet and the development of disease’, alleviating animal suffering and moving the world towards a vegan diet to heal the environment is their focus.

Her favourite saying is: “If you don’t look after your body, then where are you going to live?”


Follow Marlene on Twitter, LinkedIn, and Facebook, and also watch the fascinating Marlene & Friends Series, with interviews from world authorities in their fields.

Dr Gavin Hardy

 Dr Gavin Hardy is a world-renowned expert on seaweed, as a marine phycologist and historian of ancient botany. He is the author of “A Check-list and Atlas of the Seaweeds of Britain and Ireland”, as well as 44 other publications in the field of marine phycology and botany. Dr Hardy’s latest publication on Ancient Botany was published in 2015.

He has lectured extensively at Newcastle and Edinburgh Universities in his areas of expertise, and continues to consult in his field of expertise.

Dr Hardy was involved in the expert validation of our industry first DNA Authentication, and as part of our seaweed standards and accreditation.


let’s talk seaweed
Get in touch

We love talking seaweed, so please get in touch.
Even if you’re not yet using seaweed in your life, let’s just start a conversation….