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It’s clear – seaweed is a superfood!

Companies are starting to understand that seaweed is a superfood – and with good reason! Recently, people have been catching on and realising that seaweed is a superfood. In fact, it’s one of the best superfoods around. Doctor Seaweed® is here to tell you why… Reports by Innova Market Insights show a 10% increase in global supplements containing seaweed ingredients. Global product launch activity involving seaweed ingredients has also grown consistently since 2011. This means that more people keep discovering that seaweed is a superfood. Aquaculture, or farming the ocean, has seen the seaweed demand soar in worldwide production as an organic source of nutrients and as a salt replacer. In fact, worldwide cultivation of seaweed currently exceeds 25 million metric tonnes. Whilst the West is just beginning to realise that seaweed is a superfood, the East has known that seaweed is a superfood for many centuries. This results in a nice variety in uses of seaweed ingredients worldwide. From North American Sports Powders to salty snacks in Asia, to healthy supplements across Europe – seaweed is being put to use in different places and in different ways! Let’s take a look at some of the most exciting ways seaweed is being used by brands, as they realise that seaweed is a superfood. Holland and Barrett know that seaweed is a superfood! Holland and Barrett launched alternative eggs – yes, eggs! – made from algae earlier this year – high in fibre and half the calories of hen’s eggs! They’re made from algal, an ingredient derived from water-dwelling algae. TerraVia know that seaweed is a superfood! TerraVia are beginning...