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Why Smoked Seaweed Snacks are in!

According to Gil Hyslop, millennial snackers think that the aroma of snacks is essential for the snacking experience. They want new and different flavours with an aroma (like smoked seaweed!). Snackex completed a survey incorporating 1,000 male and female participants from the ages 18-35 on savoury snacks. Consumer insights manager at Snackex, Ciara McCabe said “Millennials… are looking for three key things regarding snacks – authenticity, a sensorial playground and health”. A sensorial playground meaning “playing with all five senses and not just taste on its own” said McCabe. She noted that respondents were interested in smells that are ‘natural and strong’ and those that take your mind to a specific environment. One respondent in the survey said “Seaweed flavour crisp that would be tasty and healthy… The texture would be crispy and smell of the sea”. Further to this survey Gill Hyslop wrote ‘Smoked and burnt among flavours driving snacks: Mintel’. It states that the more different the flavour the more likely consumers are to catch onto the flavour and be intrigued by it. Mintel’s director of insight, Marica Mogelonsky said that a driving factor into purchasing snacks is exotic flavours. There is a growing popularity for barbeques and burnt and smoked flavour trends come from this. With 44% of European consumers interested in world flavour snacks. Nuts are a popular snack because of their health and protein levels according to Mogelnsky. Also snacks that are freeze-dried, baked, dried and puffed are becoming ever popular. Why Seaweed A highly sustainable resource, seaweed requires no land, freshwater or fertilizer to grow, with some types of seaweed being believed to...

Could Superfood Seaweed help fight disease?

Consumers are becoming more health conscious and instead of just calorie counting they are learning more about a balanced diet with vitamins and minerals. So, could natural whole foods, including superfood seaweed, with numerous vitamins and minerals help prevent and fight disease? What is a Superfood? A superfood is a nutrient rich food that should have anti-inflammatory and antioxidant properties. There is no official definition of a ‘superfood’ and in 2007 the EU has banned health claims on packaging unless supported by scientific evidence. Some examples of superfood’s that you would find everyday are: spinach; tomatoes; broccoli; and garlic. However, there are some less mainstream superfoods: sauerkraut, arugula, kale, goji berries; and seaweed! This is changing though, with many of these superfoods being seen in the supermarkets, and with more scientific evidence backing up their status. Why Superfood Seaweed? Seaweeds have a host of nutrients that could be beneficial for your health and your daily intake levels. There are many benefits of superfood seaweed! Research shows potential for reduction in fat absorption and blood sugar management.  EU Approved Health Claims even state the naturally rich level of iodine can contribute to energy yielding metabolism, and much more. Can Superfood Seaweed can prevent disease? Certain foods affect brain function more than other foods. Neuroprotection is an effect that has the capacity to salvage, regenerate and recover the nervous system. It helps in the defence of human cognitive disorders including: Dementia; Alzheimer’s disease; depression; and Bipolar disorder. A varied diet including nutrients like Zinc, B12 and Iodine affect neuroprotection[1]. Zinc is a trace element for human health, which is found in...

It’s clear – seaweed is a superfood!

Companies are starting to understand that seaweed is a superfood – and with good reason! Recently, people have been catching on and realising that seaweed is a superfood. In fact, it’s one of the best superfoods around. Doctor Seaweed® is here to tell you why… Reports by Innova Market Insights show a 10% increase in global supplements containing seaweed ingredients. Global product launch activity involving seaweed ingredients has also grown consistently since 2011. This means that more people keep discovering that seaweed is a superfood. Aquaculture, or farming the ocean, has seen the seaweed demand soar in worldwide production as an organic source of nutrients and as a salt replacer. In fact, worldwide cultivation of seaweed currently exceeds 25 million metric tonnes. Whilst the West is just beginning to realise that seaweed is a superfood, the East has known that seaweed is a superfood for many centuries. This results in a nice variety in uses of seaweed ingredients worldwide. From North American Sports Powders to salty snacks in Asia, to healthy supplements across Europe – seaweed is being put to use in different places and in different ways! Let’s take a look at some of the most exciting ways seaweed is being used by brands, as they realise that seaweed is a superfood. Holland and Barrett know that seaweed is a superfood! Holland and Barrett launched alternative eggs – yes, eggs! – made from algae earlier this year – high in fibre and half the calories of hen’s eggs! They’re made from algal, an ingredient derived from water-dwelling algae. TerraVia know that seaweed is a superfood! TerraVia are beginning...

Seaweed is one of the world’s biggest health food trends 2017

The biggest health food trends of the coming year have been revealed by Symrise, and unsurprisingly seaweed makes the list   By exploring health trends, food habits, global influences and ingredients from all around the world, Symrise has created an elite list of the most influential health food trends and healthy lifestyle trends for the coming year. And that’s right: seaweed makes an appearance! Seaweed trends aren’t new. Earlier this year reports named seaweed ingredients as the number one plant power trend of 2017. The report also featured The Food Doctor’s Corn and Smoked Seaweed Coated Edamame Bead as the example product (and this happens to be the same ingredient supplied by Seaweed & Co.) Here at Seaweed & Co., we’re ecstatic to see the brilliance of this miraculous sea plant being recognised as a health food trend. Over the past few years, seaweed ingredients have grown hugely in popularity – making their way into mainstream brands and major retailers – and it’s easy to see why. Seaweed has a lot functional benefits as a natural sustainable wholefood, so it’s no wonder it’s become a health food trend. The benefits of Seaweed & Co.’s high quality seaweed ingredients include: –          A healthy alternative to salt for flavour boosting –          The potential to help manage weight and blood sugar levels –          A natural source of iodine, enabling EU Approved Health Claims –          Containing key nutrients such as magnesium, potassium and calcium Seaweed &Co.’s seaweed ingredients are traceable, sustainable and completely natural, sourced from the pristine lochs of the Scottish Outer Hebrides. The innovative production techniques involved in harvesting our produce...