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The Organic Industry is Booming – Great News for Organic Seaweed!

The demand for organic produce across the world is increasing at an exciting rate! This is excellent news for our own organic seaweed. Here Doctor Seaweed® will explain why… Drivers for Organic Food Growth Figures from the Soil Association state that you can now buy organic products from over 8,000 outlets, including major retailers. Research carried out by the Soil Association, shows more and more people are questioning the origin of their foods, and have concerns around production and trusting ingredients. Clare McDermott, business development director for the Soil Association states there are three main drivers for organic food: ·         Innovative Products ·         Health and Wellbeing ·         Home Delivery McDermott, comments on these drivers. “There is a huge variety of interesting products coming to market, from nut butters and milks, to seaweed… Shoppers are looking for new and interesting food trends and organic is well placed to deliver these.” McDermott added, “The other major trend is health… consumers often see organic as a short cut to health, particularly with the nutritional research published by Newcastle University”. 82% of UK shoppers purchase at least one organic item per year, an increase on 76.5% in 2016. One organic sector that has grown substantially is organic baby food, which is a reflection on the perceived health of organic food. “Home delivery is one of the fastest-growing channels for consumers to buy organic, with much growth in the UK being led by Ocado and box schemes”. Waitrose along with other supermarkets are offering a diverse range of organic produce. However, discounters like Aldi and Lidl have less organic products and their emphasis is...

Why Smoked Seaweed Snacks are in!

According to Gil Hyslop, millennial snackers think that the aroma of snacks is essential for the snacking experience. They want new and different flavours with an aroma (like smoked seaweed!). Snackex completed a survey incorporating 1,000 male and female participants from the ages 18-35 on savoury snacks. Consumer insights manager at Snackex, Ciara McCabe said “Millennials… are looking for three key things regarding snacks – authenticity, a sensorial playground and health”. A sensorial playground meaning “playing with all five senses and not just taste on its own” said McCabe. She noted that respondents were interested in smells that are ‘natural and strong’ and those that take your mind to a specific environment. One respondent in the survey said “Seaweed flavour crisp that would be tasty and healthy… The texture would be crispy and smell of the sea”. Further to this survey Gill Hyslop wrote ‘Smoked and burnt among flavours driving snacks: Mintel’. It states that the more different the flavour the more likely consumers are to catch onto the flavour and be intrigued by it. Mintel’s director of insight, Marica Mogelonsky said that a driving factor into purchasing snacks is exotic flavours. There is a growing popularity for barbeques and burnt and smoked flavour trends come from this. With 44% of European consumers interested in world flavour snacks. Nuts are a popular snack because of their health and protein levels according to Mogelnsky. Also snacks that are freeze-dried, baked, dried and puffed are becoming ever popular. Why Seaweed A highly sustainable resource, seaweed requires no land, freshwater or fertilizer to grow, with some types of seaweed being believed to...